First off, I know that candy apples are not super foods. But, they are a fantastic representation of what super food diets are; shiny, colorful and alluring.
SCIENCE & HALF TRUTHS
The template to convince you to buy-in to the next fad usually starts with some science, which is thrown at you to establish some credibility for the new diet. You’ll read about how this super food has properties that lowers cholesterol, builds immunity and reverses death.
At this point you’re convinced that it’s a good thing for you to eat blueberries, avocados or which ever new plant is trending. And so it is. The marketers have built-up some trust with you, and so you now are more likely to be open to the rest of their presentation.
That’s when things get vague. When they try to take all of that solid science and positive nutritional information about the super food, and then somehow try to create a path from there to metabolic changes within that make you lose weight. For example, here’s what I found on one website that talks about blueberries and weight loss:
“Recent study findings suggest that blueberries may influence genes which regulate fat-burning and storage, helping reduce abdominal fat and lower cholesterol. When combined with a low-fat diet, blueberries might also lower triglycerides and improve blood sugar levels, …”
Basically that paragraph is saying that if you go on a diet then you’ll lose weight. But they make it look like their blueberry supplement is the magic pill that solves all your problems. Science, half-truths, lies and a path to their diet.
FOUNTAIN OF YOUTH
Once the science hook sets in and people are keen, the focus shifts to the Lore behind the food. Here’s where tales of how the ancient people’s of some civilization used it to heal every ailment and live to 1000. How the berry or food only grows in a remote place, high up (out of reach) in a mountain that has special soil because of the minerals in a nearby volcano etc.
In reality it’s likely grown on a commercial farm in Texas or Iowa and shipped in trucks alongside every other type of produce.
But the idea that the food is somehow special really speaks to us emotionally.
Once we’re hooked emotionally, reason goes out the window and ceases to help in our decision making.
We buy, we try and we fail. On to the next one.
Our part in this is that we want to believe and so go along with it. How alluring it is. Losing weight while eating a delicious food that is proven to be good for us AND improves our health at the same time. No pain whatsoever.
Understandable. Each and every one of us at some point has known what we really need to do deep down to improve but didn’t want to admit it, whether in dieting or other area of life. Sacrifice, or feel discomfort.
It doesn’t have to be that bad though. Read through the blog posts here and you’ll start to see that dieting can be managed in an enjoyable way.
A candy apple here and there isn’t that big a deal.
THE EATING LOVE GUIDE (FREE)
The Eating Love Guide has helped many people regain control of their eating patterns, resulting not only in weight loss but also better health and improved self-esteem. To read it online, click here.